Lalupita's Business & Marketing

Differentiation, low cost, niche shift and before synergies: The common path to sustainable competitive advantage of one or more of the following basic strategies involved.

Differentiation – the product is different from its competitors by the customers more value and greater perceived benefits than they could get elsewhere. We must say clearly what the product or not, against a competing product – because the product is different and therefore better!

low-cost strategy – not to be confused with the idea of being cheap, or dare I say, “cheap”. E ‘value. In difficult economic times call shop customers more value for your money look at creative ways to add value to their customers. While the value does not necessarily mean that customers pay less for their products, which usually means they get more for your money.

Niche – a strategy that focuses or concentrates on a specific market segment. This approach can be with other strategic marketing techniques, such as differentiation or low costs are combined to achieve a sustainable competitive advantage. It is very difficult to be everything to everyone, but is expected to meet the needs of specific market segments needs.

Move preventive strategy – a strategic advantage to the market first with a product or service, a new use for an existing product, a new transaction processes or other innovations to compete. If successfully implemented, this approach may try to barriers to market entry for others to create stay in business.

Synergy (or joint ventures) – companies or individuals, effort and skill combined to obtain a strategic advantage. Examples of synergy strategy could be: the sharing of databases for customers to extend their product range, market credibility, cross-selling, reducing operating costs and so on.

To maintain a competitive edge, it is essential that the movement produced by the clearly underlines the value of their products. Remember that the value is measured through the eyes of the customer.

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