Lalupita's Business & Marketing

Has your business “value proposition” that all employees understand, communicate, and try to avoid any client or potential client? It must be a genius, but I read many articles on “how to” marketing guru, or an MBA, it seems much more complicated than it is written. It is not easy, but it’s one of those [...]

Positioning is what the client believes that the value of their product features and benefits, compared to other competitive solutions will be offered. These beliefs tend to customer satisfaction and the evidence against him, rather than awareness of advertising or promotion. manage the strategy of positioning products provider focusing on market positioning. Price, promotion, distribution [...]