Lalupita's Business & Marketing

Posts Tagged ‘merchants’

During a query language called recently with a new client, they said their main concern is that a good transport network, but sales. I’ve seen a thousand times. Normally, what I think is a place full of content that is full of words and repetitive noise is stupid. The solution is simple: a natural sound, SEO convincing copy that attracts customers to buy. But customers of the site does not fit the stereotype.

Copying the page needs a little work, but it was terrible. The pages of the category and subcategory had copies of everything that needs to be repaired. The descriptions of the products is maintained (by the manufacturer.) While it is certainly not the best way to go for various reasons, not the death penalty. But for a site – a new brand – several hundred visitors a week and not a sale has been frustrating.

Consider some data. Low bounce rate, number of pages viewed per visit, the length of time acceptable to the site. Quotes lot to be desired, but it came together, sometimes with some modifications and some links.

As you approach your pages in the website indicated. the absence of differentiation: This site has been a common curse of e-commerce merchants.

Why should I buy from you?

In general, most supermarkets carry almost the same things. So how do you decide where you purchase most often? It was probably due to the location of the store. Online, we do not have this advantage.

If e-commerce merchants carried the same voices of hundreds or thousands of other sites that customers are comparing a hard time deciding which to buy. Most of the time, is the price. Since my client is not your site will be considered the best connection, which had lost the advantage of location and price.

After providing the search through dozens of websites, the same products, the Internet has no way to answer that burning question: Why should I buy from you?

The identification of points of differentiation

As our tour continued, I asked questions – many questions – to help the effort to find my client through individual and / or better than the competition were.

>> Do you offer free shipping or reduced costs (with or without minimum order)?

He did, but said not on your site. There is an element of differentiation. Online shoppers love free shipping.

>> Any offers?

He did, but does not explain clearly. He made a note alerting her PhD on the home page.

>> There are reductions in the volume?

He did, but the link to the copy that the discount has been declared hidden in his place. We talked about adding a few words for the price of the fee for visitors to learn about discounts.

>> Can you tell me the wish list function? What happens after someone adds an item to the wish list?

He did not, then we went through the process and creates a backup plan for the strategic location to attract visitors to add items to your wish list. Then, we discuss the details of the making of copies of a number of automatic response to people who had created a wish list, but never ordered.

When our time is up, we have a number of action points to work on your site to differentiate from competitors identified. Of course, each tested to see what works best to achieve their goals. But it is now occupied and monitoring of adjustment, instead of scratching their heads.