I was with some friends, all of us, or contact the publishers and graphic designers … or both …. in the advertising industry, so naturally, our conversations leaned towards the subject. A friend who works in an American advertising is now an artistic director, as it were useless, he considers himself a higher level than we currently self-employed and employees. After all, it is the only person who decides the meaning of an entire advertising campaign. It is also responsible for several major international brands of products. And during this conversation, told me about this story that inspired me. He says the brand is so important for a product to make or break a product may … or even the company.
And he tried to wash with something unique to a particular brand of the body (he thought the smell was horrible, it smelled like wet mud and evil … in total). I think what I did? Of course, come ……
Apparently it does wonders for the product! He came with titles like
“So naturally, I wallow in it”
“Like a second skin”
“Back to Nature”
… And others.
I was impressed. Sometimes he gets a lot of product samples whenever he returns to Malaysia and this time he said the product is easy to show, was to make – although I do not think it’s in bad taste (which is a form of words, I say? “), it was not your traditional bathroom to wash. It certainly was not the smell that I can get here in the supermarket.
Joe, my friend of America, said he sent the product for the preservation of the environment, go natural, with natural products, natural cleaning power …. etc., and it worked perfectly. Combined with a beautiful design and advertising, the product known all I had sold! It was the product he thought he smelled of mud remember, remember?And with a good sense of copy, and product design is as good as sold.
The theory is that people accept the spirit of what they want to accept. Let me give you some examples of work by a good copy of the global brands.
“Milk Bath” – Johnson & Johnson. Sounds simple enough? But many people bought the product because it was good or better than other products of Johnson & Johnson or gels, it is because the “milk bath” copy suggested that when using the product, you can swim in the milk to spoil your skin white and soft. Asians can buy what he says your skin is white.
“. It is odorless and one type of color “- Simple.
This is a unique position as a company is just the first sign of care you offer to do anything extra skin beautiful. Easy …. good, simple, but it gives you a good skin because it does not look like your skin worse.
“Against animal testing” – The Body Shop.
The products are The Body Shop, of course, is sold not tested on animals. This, they say, because the properties used to manufacture their products is very natural. I think the placement of the words “against animal testing” fat on the labels is a good idea. Those who love natural products and animal lovers will no doubt continue to be faithful, the Body Shop.
“To appreciate beer that real men know”
This is a slogan used by a company famous beer. Not sure of the exact wording used, I refuse to talk about the brand and type of beer. In any case, the slogan suggests, if not a man, you will find this beer ….. and if not, you’re not a real man. I am a woman and I love beer its flavor, but I totally object to its slogan. I guess they have their reasons. His audience was mainly men and women when they drank, the currency has been missed, because, like beer so much.
As you can see, choosing the type of waves, the nature of the slogan and the owners, which is used, the direction of your product. If you have a slogan like “long hair “…. brilliant Do not expect a lot of male clients, who will take his offer. Therefore, decide on a slogan for all time for each of their products, they take very seriously, and if you can not think of something, hire someone to think for you. Text and image is so important that you pay for the messages is a mixture not want to be stuck.